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Fresh Promotions Promotional Product Artwork Requirements
See the slogan? "Your Logo Never Looked Better". We take a lot of care in printing, engraving or embroidering your logo or message. To do it properly we have to have the correct form or electronic art.

The prefered file type for most jobs is a .eps file. These files allow us to accurately manipulate logos and the elements which they are comprised of to resize without any loss of quality or accuracy.

Vectorised Artwork (.eps, .ai or correl draw files)
These are ideal files for the correct printing and reproduction of your logo. We do what we can to reillustrate logos when we receive basic files. But it is time consuming task, and if your logo is difficult we have to charge $35 to reillustrate your logo. The bonus is that we will then give you a copy of the file you've paid for which will come in useful if you ever want to do any printing, signage or design work with your logo.

JPEG(.jpg) Files
jpg files are okay for embroidery, but they have to be reillustrated for printing and engraving use. A high res .jpg file can also be used for printing digital or offet printing jobs, though it is not a prefered file type.

PDF Files
.pdf files are becoming the industry standard for offset and digital printing. They have only limited use for printing promotional products. A .pdf file is fine for embroidery but we have to reillustrate a .pdf logo if printing or engraving is required.

Doc Files and Text Files
Microsoft files can be worked with, but they are the least desirable file. If it's simple we may be able to work with it.A cmplex logo will need to be reillustrated to a .eps file.

One Time Artwork and Set-Up Fee
We really hate charging the set-up fee. It's not a profit centre for us because wePrint set-up cost is $75 set-up and artwork fee per colour. For laser engraving and embroidery there is a single $75 charge.

Choosing the right Colour Printing For Your Promotional Item.
One of the most commonly made errors in the supply of promotional products is to print an logo on a background colour which does not bring out the logo or design you have chosen. Commonly a dark colour is printed on a dark background for poor result. Another issue which often arises is the problem of a seemingly light colour emerging with the colour which is being printed. For instance, you may be printing a dark gray on green. This sounds like an effective colour combination however it is quite possible that the gray will be lost on the green background.

This issue is particularly common when printing promotional product and garments. As the areas such a wide range of colours and styles of garments available you must be very careful in choosing both the colour of your logo and the position in which it will appear on the garment. It is always advisable when printing or embroidering promotional garments to discuss the project in advance with your printer or promotional garments supplier whose experience with the garment and the print or embroidery process will likely provide you with useful information and ensure you are happy with the final product.

When it comes to pad printing and laser engraving the issue of making your branding standout is more clear-cut. With laser engraving it is generally possible to achieve a contrast finish from the background colour purely by the process of the engraving which can anneal or modify the surface of the material in question. We are a colour already exists on the promotional clothing item you have chosen the laser engraving process can reduce the colour creating a useful contrast which will highlight the added branding.

Always make sure when you choose an item that he will compliment your logo and company message. If you are unsure about how your logo or branding will appear feel free to ask us here at fresh promotions the best way possible to present your brand to your public and clients.